Glow

“Glow by More Kitchen artisan ice cream”

Country of Origin:
UAE
UAE

Glow

For the past 15 years we have been one of the leading producers of premium ice cream in the region for corporates, earning a reputation for working closely with our clients to provide high quality products using the finest ingredients. We are now taking our vast experience in creating over 1000 recipes, and giving customers a chance to experience a little of the ice cream magic we create every day.

Before anything else, what we are selling is a feeling, an emotion. A good and warm sensation of happiness.

Ice-creams are essentially an impulsive purchase that happens when we as customers surrender to the control of the primal limbic brain.

The Glow brand will explore this leverage throughout the communication elevating the "feeling" to the product's main attribute.

Glow has been created to fil a gap in the market and appeals to adults as well children and pitched at the higher end if quality at a good price.

Training & Support

Pre-Opening:
Operation manuals and brand guidelines shared.
Restaurant Mng f in Dubai outlet for weeks

Onsite training:
FOH & BOH
Help in choosing the right location and guidance
Site financial feasibility assistance

Post Opening:
Regular visits, Audits, Marketing plans and grand opening support.

Unique Business Proposition

  • Concept created to fill gap within the market
  • Premium product attracting adults and children
  • Trendy designs
  • 95% of the ingredients are supplied from intelligent foods who has 15 years of ice cream experience

Investor Profile
Ideally currently running F&B operations or at least retail operations in the territory they are showing interest in capital to meet the development plan and franchise commitments.

Ideally have back office set up with finance /Marketing supply chain.


Operational/Signed (Outlets)

  • Dubai  

Planned/Available:

  • UAE
  • Oman
  • Qatar
  • Bahrain
  • Kuwait
  • Middle East
  • UK
  • India
  • Asia
  • Northern Africa