Bringing quality Western cuisine to the masses at affordable prices
ASTONS is a classic American Steakhouse offering a high quality, great value for money approach that creates a high volume business with excellent returns. A streamlined and easily executable operational approach makes Astons unique as it can be operated without experienced chefs and by a team with basic F&B experience and capability. Step by step tutorials, clear standard operating procedures and profound training by the passionate founder of the brand will help to guarantee a successful launch in your market.
The company was established in the year 2005 by Mr Aston Soon who saw tremendous value in providing good value Western meals in a revolutionary way. Customers in this region prefer to have things better without having to pay disproportionately more. Hence, the seeds were planted to start a business offering quality Western cuisine at affordable prices.
Our menu consists of QUALITY chilled beef, chicken, Lamb, Pork and Fish with additional specials like Pasta and Burgers. A nice and fresh selection of sides are complementing the meals.
ASTONS contemporary cowboy themed design has proven to be an evergreen for all walks of life and has attracted customers of all ages, mainly young professionals and tertiary students here in Singapore.
Training & Support
The ASTON Steak Academy ensures a full-fledged training to get your team up to the task to provide excellent food and service at all times. Our corporate trainers and facilitators have a proven track record to get and keep the team fired up.
Free-standing, malls, food courts
F&B, take away
Unique Business Proposition
ASTONS unique selling point is its "Value for Money" approach combined with the highest possible quality which brings in the masses and keeps them returning.
ASTONS is looking for exclusive Area Developers who embody the following characteristics:
Identification and Alignment with our Vision, Mission & Values - Area Developers must embrace our Vision, Mission and Values and they must have a clear understanding of the mutual goals and commitments necessary for the success of the business.
Type of Corporation - Ideal Area Developers are strong marketing oriented corporations involved in multi-unit F&B retailing or other retail, service or lifestyle related franchises and should have access to suitable locations or have experience in property acquisition and property development.
Reputation & Image - Area Developers should have a reputation for honesty and integrity in dealing with its partners, associates, employees, suppliers, the public and other institutions. Area Developers must understand that a good image and reputation is indispensable in establishing ASTONS in the Development Area.
Competitive Position - Area Developers need to have a strong competitive position in their country of interest and the capability to develop ASTONS into one of the market leaders in the Development Area during the term of the area development agreement.
Financial Strength - Area Developers should have a strong balance sheet and be successful in their primary business and should have sufficient capital (cash or cash equivalents) to adequately finance ASTONS development including the necessary banking relationships to obtain the financing required to develop the minimum number of ASTONS restaurants required throughout the development term.
Development of Local Infrastructure - Area Developers must demonstrate that they can develop the local infrastructure and support systems required to successfully manage the development and expansion of the franchise including but not limited to 1) Operations & Training; 2) Development & Design; 3) Marketing; 4) Supply & Distribution; 5) Quality Assurance etc.
Attitude & Commitment - Area Developers must consider the acquisition of the area development rights as a serious long term commitment which will require the active involvement and support of the Area Developer and a full-time commitment from its management team. Area Developers must be convinced that the multi-unit retail franchise business has a growing role in the country's economy and that the proprietary System and technology is essential to the success of the business.