“With FOM you find comfort, warmth and more”

Country of Origin:


How comfort became FOM.

With FOM you find comfort, warmth and more

Our story begins in October 2002, with the creation of a puff for an exhibition in Brazil. Betina Lafer developed an innovative and extremely sensory product that started the company. In these 16 years, there are more than 120 models, with production accompanied by physiotherapy professionals, several awards and always supported by three pillars: comfort, design and ergonomics.

FOM operates large number of stores in Brazil, Portugal, France (Galeries Lafayette locations), Middle East and other markets.

FOM franchise is a low level of investment to set up a kiosk or store location, short break even period, innovative and creative products that are 100% made in Brazil.

Training & Support

  • Retail Operation and Product Training Programs
  • Assistance in Site Selection and 3D Design / Engineering Documents
  • Store Opening Support
  • Wholesale Prices on all merchandise
  • Marketing Promotional Guidance Support
  • Free Art Work flyers, social media advertising for events promotions
  • Continuing support services

Business Formats

  • Kiosks
  • Retail
  • Stores
  • Third Party Distribution
  • Private Label

Unique Business Proposition

  • Crafted pillows and toys for travel, sleep, music, furniture, comics, and massage
  • Innovative and creative products
  • Each product is designed to adapt to the shape of your body providing convenience in any position
  • 100% made in Brazil
  • Our raw materials are harmless to soil, water and air and 100% chlorofluorocarbons (CFCs) free in their manufacture
  • Successful Entrepreneur Award from Brazil
  • Visual Merchandising Award from Brazil
  • Different options of franchise stores available
  • More than 200 new products developed per year
  • Presence in 300+ multi-brand stores and 50+ FOM stores in malls and airports

Investor Profile

  • Financial stability and capacity to expand
  • Proven track record business
  • Very good understanding of local target market
  • Dedicated and experienced team to manage the brand
  • Access to Prime Real Estate Location
  • $15,000 USD per location and customized pricing based on larger multi-unit development plans

Operational/Signed (Outlets)

  • Brazil - (350)
  • France - (70)
  • Portugal - (5)
  • Israel - (4)


  • UAE
  • Saudi Arabia
  • Kuwait
  • Oman
  • Bahrain
  • Azerbaijan
  • Kazakhstan
  • Egypt
  • Tunisia
  • Northern Africa
  • Canada