Traded on the US NASDAQ as SONC, SONIC® was founded as a root beer stand in 1953 in Shawnee, Oklahoma, as "Top Hat Drive-In." It was the first drive-in to introduce an order speaker system allowing for "service at sonic speed." Franchising began in 1959 under the SONIC Drive-In name.
SONIC serves approximately 3 million customers every day. With its chain of 3580 drive-ins, SONIC is the largest chain of drive-in restaurants in America. For 65 years, SONIC has delighted guests with signature menu items, 1.3 million drink combinations and friendly service by iconic Carhops. With a 94% franchised system, the franchisee voice is impactful. Our drive-in experience, together with an innovative menu and unique customer engagement methods - friendly, personalized Carhop service and digital menu housings - positions SONIC® as one of the most differentiated concepts in the quick-service restaurant (QSR) industry. For international markets Sonic will offer most store formats including drive-in, drive-thru, stand-alone, in-mall and in-shopping center.
At SONIC we maximize all five dayparts across our BLADE strategy featuring a strong breakfast, lunch, afternoon, dinner and evening. We sell breakfast food, including breakfast burritos and Breakfast Toasters, and our lunch and dinner items include made-to-order hot and fresh burgers, hot dogs, corn dogs, tots and French fries. In addition, we have a thriving frozen treat and fountain drink business. Our drinks, shakes, slushes and ice cream business accounts for nearly 40 percent of our revenue.
Training & Support
Certified training courses online such as Operations, Food Safety, Customer Service and Management training for our new and existing franchisee community.
A comprehensive operations/field training program
Staff selection training - training on how to attract, select and hire the right applicants
Ongoing support from experienced operations, marketing and real estate professionals
Product innovation and insights teams that create and track products our customers crave
Architectural, construction and engineering consultation and assistance
Marketing materials such as radio and TV commercials, coupon books, promotional posters and signage that can be customized to any location
Unique Business Proposition
SONIC ranks #6 on Entrepreneur's Franchise 500 2018
The SONIC Drive-In experience is all about customization, control and choice. Customers enjoy fresh, made-to-order food delivered right to their comfort of their cars.
BLADE five daypart strategy. SONIC has a wide variety of menu items to attract customers across five distinct dayparts (breakfast, lunch, afternoon, dinner, evening), including the full menu all day, premium chicken, snacks, robust frozen and fountain offerings.
New mobile app is encouraging our customers to connect with us in new ways, such as mobile-ordering and payments
SONIC CEO Cliff Hudson named to Nation's Restaurant News' Power List
SONIC is an experience unlike any other in the QSR franchise industry. A friendly carhop delivers made-to-order food and drinks directly to customers in their cars, which provide the comfort and familiarity of a mobile living room. The SONIC experience offers customization, control and choice.
SONIC® believes that it should operate with franchisees that meet the following criteria:
Active ownership in your SONICs
Restaurant background required by at least one operating partner
Ability to develop, lead and inspire a management team