easyHotel

“Making "being there" possible for everyone...”

Country of Origin:
UK
UK

easyHotel

Part of the 'easy' family of brands, easyHotel is an international super budget hotel chain and listed on the London Stock Exchange. As the owner, developer, operator and franchisor of branded hotels, its strategy is to target the super budget segment of the hotel industry by developing and marketing "clean, comfortable, stylish and safe" hotel rooms to its customers.

Every one of its hotels is based in a prime location - a great base offering great value and fulfilling its mission of making "being there possible for everyone". easyHotel is for people who believe that life is for living. The type of person who wants to make the most of every moment. We make it simple for our customers to do what they want to do, when they want to do it: whether that's exploring a city on a mini-break or holiday, spending time with friends and family, getting to an important business meeting, or just relaxing - they want to be located right in the heart of the action!

Our business model may be simple but we are relentlessly innovative and ambitious. We listen closely to our customers. They expect a great bed, well-trained, friendly staff, a good shower, air conditioning and well-designed rooms.

We aim to provide a great place for good night's sleep, in a great location, at a great price. Nothing more and nothing less!

Estate

easyHotel has 40 hotels with 3759 rooms of which:

  • 27 are franchised hotels (2332 rooms)
  • 13 are owned hotels (1427 rooms)
  • Spanning 32 cities across 11 countries
Franchise Operation
  • A high percentage of bookings will come from our own www.easyHotel.com website
  • Our new cloud based Property Management System (booking system) doesn't require specific hardware
  • Franchisees also have the option to invest in the Duetto Revenue Management System to improve revenues
  • The distribution of your hotel rooms is secured through our common server. This ensures that all hotels within our system are visible and available for sale through all the relevant sales channels.
  • Your hotel will have its own profile on our website, easyHotel.com
Ongoing Support

As an easyHotel Franchisee, we will support you every step of the way, though signing, designing and construction, to the first day of service. Ongoing support in operating a successful hotel will continue to be provided once your hotel is open.
  • Our experts support your return on investment by ensuring that you get the most out of the brand and easyHotel's powerful booking engine
  • A wealth of tools and training options are available to enable your teams delight guests and maximise the commercial performance of your hotel
  • Design and construction
  • Opening your hotel
  • Training
  • Driving performance
  • Quality
  • Technology
  • Responsible business
  • Marketing support for new franchise hotels pre- and post-opening
Investment Terms

The easyHotel franchise contract is usually signed for a 20 year period. There is an initial sign-on fee, with ongoing royalty, marketing and distribution/reservation fees.

The required investment depends on the individual hotel or site and whether a new build or conversion - all of which we could work with you in determining.

Unique Business Proposition

  • Excellent returns and a stable cash flow
  • A trusted truly international brand
  • Direct distribution via easyHotel.com
  • Trading in the fastest growing 'super budget' sector
  • We support you every step of the way
  • A flexible model
  • A competitive fee structure
  • 50-200 rooms
  • Typically achieving 85% occupancy and margin of 45-55%
  • 20 year franchise agreement
  • Full support pre and post opening

Investor Profile

  • Should have hospitality and/or multisite (retail) experience
  • We require a maximum 60% LTV debt structure


Operational/Signed (Outlets)

  • UK - (28)
  • UAE  
  • Switzerland  
  • Spain  
  • Portugal  
  • Hungary  
  • Germany  
  • Bulgaria  
  • Belgium  
  • France  

Planned/Available:

  • Turkey
  • UAE
  • Saudi Arabia
  • Kuwait
  • Jordan
  • Bahrain
  • Egypt
  • Morocco
  • Qatar
  • Worldwide