The Bite

“Edgy Artisanal Burgers”

Country of Origin:
Switzerland
Switzerland

The Bite

  • 2018: Awarded the title best burger in Switzerland (Gault Millau)
  • 2014: Recognized as one of the best burgers in Europe (Vogue USA)
The Bite was founded in Zurich, Switzerland in 2013 and quickly became one of the city's most popular dining destinations. It's owned by the von Matt family of Von Matt Hospitality Group (VMHG) based in Zurich and is one of four restaurant concepts created by them. Their specialization lies in gourmet-style American restaurants, where they focus on serving fantastic menu creations within a vibrant, street-style ambience.

The von Matt's spent nearly six months traveling The States, learning the ropes about American cuisine, testing out different recipes, variations, techniques & traditions. Now, with four restaurants, they've managed to penetrate the market in Zurich and see great potential to expand their brands globally.

VMHG setup a local headquarters located in Bangkok, Thailand, which will be your liaison and trusted partner throughout the journey of becoming a franchisee. The HQ's will provide you with hands-on support and help you grow your new business venture into a successful and thriving restaurant in your market.

Training & Support:

VMHG is a high-service hospitality provider that offers as much hands-on support as you require. The range of services are highlighted (but not limited to) the points below:
  • Pre-Opening: Location scouting, interior design, equipment planning, construction process, supplier sourcing, in-house training of key staff (in Switzerland and on-ground), marketing and PR.
  • Post-Opening: bi-annual visit from your VMHG representative for additional support and quality checks, direct liaison will be allocated to you for day-to-day queries, F&B operational and profitability audits conducted annually, seasonal menu updates, ongoing marketing support & website management.
  • Optional: feasibility study, market study, hiring staff, HR support, further in-house training of key staff, recommendations on how to improve KPIs, create location-specific marketing materials for your restaurant.

Unique Business Proposition

  • Ongoing culinary and operational support in your region through APAC headquarter (Bangkok) during pre- & post-opening.
  • The Bite is unique in that it offers an elevated menu that can be executed by a team with basic F&B experience without the need for highly skilled chefs.
  • "Zero Waste" - menu was designed to ensure minimal waste and nearly zero yield when it comes to preparation.
  • Index of 200 delicious burger creations & recipes that can be used as rotating weekly burger specials.
  • Comparatively low setup fees, excellent cost structure for franchisees.
  • 100% craft tastes & ingredients - no mass-produced brand name products on the menu.

Investor Profile
We're looking for franchisees who share our drive & passion, and who firmly believe in our values. You should care as much as we do about sourcing the best quality ingredients, designing beautiful, memorable restaurant spaces, providing dedicated service, and, most importantly, making your restaurant the best it can be.

The ideal candidate has a proven track record in gastronomy and comes with strong entrepreneurial leadership.


Operational/Signed (Outlets)

  • Switzerland - (1)

Planned/Available:

  • Thailand
  • Vietnam
  • Philippines
  • Indonesia
  • Malaysia
  • S. Korea
  • Japan
  • Singapore
  • UAE
  • APAC (Asia-Pacific)
  • South Africa
  • MENA
  • South East Asia
  • Worldwide