Yardbird Gourmet Fried Chicken

“Gourmet Fried Chicken ”

Country of Origin:
Switzerland
Switzerland

Yardbird Gourmet Fried Chicken

Yardbird Gourmet Fried Chicken was founded in Zurich, Switzerland in 2017 and since become one of the most popular dining destinations in the city. It's a family-owned business that was created by the von Matt's of Von Matt Hospitality Group (VMHG) based in Zurich. Yardbird is one of four restaurant concepts created by VMHG. Their specialization lies in gourmet-style American dining, focusing on serving fantastic menu creations within a vibrant, street-style ambience.

The von Matt's spent nearly six months traveling The States, learning the ropes of American cuisine. Thereafter, they brought each concept back to Switzerland to combine it with the world-renowned Swiss hospitality and quality standards.

VMHG setup a local headquarters located in Bangkok, Thailand, which will be your liaison and trusted partner throughout the journey of becoming a franchisee. The HQ's will provide you with hands-on support and help you grow your new business venture to become a successful and thriving restaurant in your market.

Training & Support: VMHG is a high-service hospitality provider that offers as much hands-on support as you require. The range of services are highlighted (but not limited to) the points below:

  • Pre-Opening: Location scouting, interior design, equipment planning, construction process, supplier sourcing, in-house training of key staff (in Switzerland and on-ground), marketing and PR.
  • Post-Opening: bi-annual visit from your VMHG representative for additional support and quality checks, direct liaison will be allocated to you for day-to-day queries, F&B operational and profitability audits conducted annually, seasonal menu updates, ongoing marketing support & website management.
  • Optional: feasibility study, market study, hiring staff, HR support, further in-house training of key staff, recommendations on how to improve KPIs, create location-specific marketing materials for your restaurant.

Unique Business Proposition

  • Yardbird is unique in that it offers an elevated menu that can be executed by a team with basic F&B experience without the need for highly skilled chefs.
  • Full support throughout the entire pre-opening process whilst enjoying comparatively low set up costs.
  • Provides soul food at its finest! A concept created with the growing middle class in mind.
  • Continual support in culinary and operational tasks - will be provided in your region through the APAC headquarters of Yardbird (based in Bangkok)
  • Premium Swiss standards and hospitality brought to life through American soul food and casual dining.
  • Concept works well as a single standing unit or within an upscale shopping mall.

Investor Profile
We're looking for franchisees who share our drive & passion, and who firmly believe in our values. You should care as much as we do about sourcing the best quality ingredients, designing beautiful, memorable restaurant spaces, providing dedicated service, and, most importantly, making your restaurant the best it can be.

The ideal candidate has a proven track record in gastronomy and comes with strong entrepreneurial leadership.


Operational/Signed (Outlets)

  • Switzerland - (1)

Planned/Available:

  • Thailand
  • Vietnam
  • Philippines
  • Indonesia
  • Malaysia
  • S. Korea
  • Japan
  • Singapore
  • UAE
  • APAC (Asia-Pacific)
  • South Africa
  • MENA
  • South East Asia
  • Worldwide