Herfy

“Saudi Arabia's Leading Quick Service Restaurant Brand.”

Country of Origin:
Saudi Arabia
Saudi Arabia

Herfy

Herfy is a public based listed company in KSA. It starts its operation in 1981.

Herfy is a 100% Saudi based company with the largest and wide-spread fast food chain in KSA.

Herfy wants to be a market leader where it enter, by non stop endeavor to provide product and meals with highest standard.

Support Programs

Support - Before You Open

  • Site Selection and Design Our team will provide maximum support to open store at right location along with most suited store design.
  • Equipment Ordering We help you order your equipment package for timely delivery. Our manufacturers may also be able to consolidate equipment from various suppliers
  • Operations Manual Our in-depth manual covers a full range of topics important to running your own business including information on human resources guidelines and training for your store employees
Support - After You Open
  • Field Support: You will be assigned a field representative who will help you get started and provide ongoing operational and marketing support
  • Franchisee Services: You will be assigned a coordinator who will serve as your main contact person, and is only a phone call or e-mail message away
  • Research and Development Our executive chef, baking specialists, staff nutritionist and product development team continually strive to make our excellent food even better
  • Continuing Education You'll receive periodic newsletters, e-mails, voicemails, DVD's, and Grand Opening training classes.
Training Programs
  • On Job Training Before store Grand opening we will provide sufficient on job store training to staff to run the operation smoothly.
  • Quarterly Visit To evaluate brand standard, continue training and support franchisee to follow the goal, our representative will visit territory every quarter.
  • Local Store Marketing Will provide all training and material support related to local store marketing of each store in respected territory.
  • Bi Monthly Meeting Organize bi monthly meeting with franchisee to follow up on store break even, sales, ROI.

Unique Business Proposition

  • Herfy is the largest fast food chain in Kingdom of Saudi Arabia with 373+ stores in operation.
  • Herfy is 100% Saudi based brand.
  • Herfy serves, all 100% Halal products to its customers. Which are manufactured in Saudi based plants.
  • Herfy produce meat, bread, sauces in its own plants to maintain uniform standard across all stores domestically and internationally.

Investor Profile

  • Successful multi food brand group that are experienced in western brand.
  • Successful companies or groups are from these sector
    • Food Service Sector
    • Retailing and other service- related business
    • Real Estate, Property Development and Management business
    • Hospitality business
    • Developers and operators of shopping malls and retail centers
    • Food and beverages distributions business.
  • Strong marketed oriented company or group, perfectly involved in food business.
  • Access to appropriate real estate.
  • Understand value of branded concepts with proven business system
  • Access to minimum US $2,000,0000/- liquid capital and net worth of US $4,000,000/
  • Experience as major assets brand restaurant of at least 2 to 3 brands.
  • Access to supply chain resource.


Operational/Signed (Outlets)

  • Saudi Arabia - (373)
  • Kuwait - (8)
  • Bangladesh - (4)

Planned/Available:

  • EMEA (Europe, MiddleEast & Africa)
  • APAC (Asia-Pacific)
  • Pakistan
  • India
  • Uzbekistan
  • Nigeria
  • Iraq
  • UAE
  • Oman
  • Bahrain
  • Egypt
  • Turkey
  • Lebanon
  • Jordan
  • Singapore
  • Malaysia
  • Indonesia
  • Worldwide